Today I went on a field trip to my local supermarkets (Morrisons, Tesco, Waitrose and Sainsbury's) and I was surprised at how few 'blind friendly' products were actually available. Although the packaging of most medical products were imprinted with Braille, astonishingly NO other product had a feature like that.
When I asked a sales assistant why this was the case, he shockingly replied: "Well they are blind, so they don't go shopping anyway." - we need to change this stereotypical idea of 'because blind people can't see they can't do anything.' Because they still want their independence and they still need to eat and require beauty essentials, even though they might need some extra help. If the awareness of their needs was greater, than more products would be available. They represent a niche that isn't catered for yet.
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